“Brand Culture” is destructive to teens’ self esteem

The brands of the clothes you choose to wear shouldn't define you as a person

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“Brand Culture” is destructive to teens’ self esteem

Sophia Armendariz, JagWire reporter/photographer

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Keeping up with the lives of celebrities, procrastinating on homework, spending too much time on your phone and caring too much about what other people think. These are the four pillars of what teenagers are assumed to be doing. While they are exaggerated, there is truth to parts of them. In particular, the last one can really hit home. It’s human nature to want to fit in and a big part of that is fitting the look. From cute rompers we bought from the mall to Gucci slides that, let’s be honest here, managed to find a way to make ugly cool, a person’s apparel can say a lot about them.

Well, that’s the idea, at least.

From brands like Vans, to Supreme, to Gucci or even athletic brands like Lululemon, a label can change the way an item of clothing is perceived radically. A good portion of that is likely due to price, as a Supreme hoodie can easily cost upwards of $150. There’s something glamorous about wearing nice clothes and there’s nothing wrong with liking brands, but problems arise whenever you start to expect that of other people. It’s not like trendy clothes are exclusive to expensive stores, either. Websites like RomWe provide fashionable clothes for comfortable prices.

I’ll be the first to admit that there are some brands that have my heart, but they certainly don’t define me as a person. Judging someone based on their clothing is already irrational, but judging those purely on the brand is ridiculous. People shouldn’t be pressured to dress in clothes that are outside of their price range, or that they may just not like. Your style should be defined by your choices, not the name on the label.

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