Mill Valley News

Other companies should follow Nike’s lead

Other companies should follow Nike’s lead

Katya Gillig, Mill Valley News editor-in-chief

September 9, 2018

Filed under Current Events, OPINION, Opinion columns

Nike recently dropped a controversial ad campaign with former NFL player Colin Kaepernick with the slogan “Believe in something, even if it means sacrificing everything.” Amid criticism over the ad, Nike’s shares dropped 3 percent the day after the ad was released. However, Nike quickly bounced back, with online sales rising 31 percent. This ad comes after Larry Fink, the lead of BlackRock the largest money...

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